![]() Peychaud’s – Aromatic Cocktail Bitters (5 oz) Martini & Rossi Extra Dry Vermouth (1 liter) We’ve broken down the prices in the table below-remember, we’re using premium gin, which attracts a higher retail price. The classic dry martini calls for a 2.5 oz gin, a half ounce of dry vermouth, and a dash of orange bitters. Now that we’ve established a base cost for our shots, we can quickly examine the cost of mixing up a cocktail-let’s take something simple like a Martini. Wholesale prices, the average price per shot will be around $5 to $15, depending on the type of drink and the quality of alcohol served. Remember, we’ve worked at retail prices and not wholesale prices. Taking the pour cost of 22%, we will arrive at the cost of Maker’s Mark Bourbon Whisky of $9 per shot (2 x 22% = 9). Thus, they will add a markup on the shot prices of between 400 and 500% to make a profit, or the house works on a 22% pour cost. Bars also need to cover various expenses such as insurance, lease, utility bills, and paying their servers and bartenders a living wage. This is called the pour cost.īut we’re not quite done yet. Usually, bars round up the cost of shots to the nearest half or full dollar, giving us $2 per shot. When you serve it straight up or on the rocks, the base cost per shot will be $1.875. This will give around 16 shots of whisky. To put this all into perspective: a 750ml bottle of Maker’s Mark Bourbon Whisky retails for around $30. How Much Are Shots at a Bar?įinally, we get to the question we set out to answer-how much is a shot at a bar? We need to remember bars pay wholesale prices for their liquor, but for our purposes, we’ll use retail prices to do our calculations. How Many Shots Are in a Bottle of Liquor?Ī 750 ml is equal to 25.36 ounces, which will give us approximately sixteen 1.5-ounce shots per bottle (25.35 ÷ 1.5 = 16.9).īecause there is always some spillage while pouring liquor, no matter how careful a bartender is, let us suppose that a 750ml bottle of alcohol will pour an estimated average gives you 16 shots of alcohol.
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